Selected Work

Ideas brought to life.

Ideas brought to life through strategy, design and creative execution — identity systems, campaign visuals, collateral and work made for the street.

A note on this page. Each project below shows the work as it was made. Where a client brief, budget or measured result has not been documented and approved for publication, we leave it out rather than estimate it. Full case studies are added as clients sign them off.

A full-wall community mural in Minna covered in hand-lettered slogans and illustrations, with two people standing in front of it.
Close detail of the mural's hand-painted lettering reading “open your mind” and “you are”. A wider view of the finished mural wall filling the full height of the room.

Environmental graphics

Community mural, Minna

A blank interior wall turned into a piece of daily encouragement. The team developed the concept and copy lines, drew the composition to scale, and hand-painted the wall on site over several days.

Discipline
Concept, lettering, mural production
Location
Minna, Niger State
Creative direction
Dense hand-lettered typography, high-chroma palette, message-led composition
Deliverables
Concept, layout, on-site painting, photography
DMGN Creative Hub key visual showing camera, laptop and headphones with the capability list: video production, photography, graphic design, music and sound, branding.

Brand identity

DMGN Creative Hub

The identity and launch key visual for the group's production arm — a wordmark, the strapline Imagine. Create. Inspire., an icon set for each capability, and a composed hero image for launch across social and print.

Client
DMGN Creative Hub (internal venture)
Industry
Creative production
Challenge
Present six distinct services as one coherent offer
Deliverables
Wordmark, strapline, icon set, key visual, launch collateral
DMGN Connect key visual with the line “Stay connected. Stay empowered.” above a services row: mobile data plans, airtime top-up, bill payments, TV subscriptions and utility payments.

Brand system

DMGN Connect

A service brand for everyday digital payments. The system had to make five unrelated transactions read as one product, so each service got a consistent icon, colour role and label, held together by a single headline promise.

Client
DMGN Connect (internal venture)
Industry
Digital payments and connectivity
Challenge
Make a multi-service utility feel like a single brand
Deliverables
Identity, icon system, key visual, service messaging
DMGN Travel identity with the strapline “Explore. Connect. Experience.” set against a world map, aircraft and city landmarks.

Identity

DMGN Travel

A travel identity built from the parent mark: a globe-and-aircraft symbol, the strapline Explore. Connect. Experience., and an art direction that puts destination landmarks and the DMGN red-and-blue in the same frame.

Client
DMGN Travel (internal venture)
Industry
Travel and tours
Creative direction
Destination-led illustration on a clean ground
Deliverables
Logo, strapline, art direction, launch visual
DMGN Global Network collateral — a printed performance report, branded notebook and mug set out on a desk beside a laptop dashboard.

Collateral

Reporting & collateral system

One brand system carried across a printed performance report, on-screen dashboards and branded items — so a client meeting looks like a single piece of work rather than five separate documents.

Discipline
Editorial design, brand systems
Deliverables
Report template, dashboard styling, stationery, merchandise
Growth strategy campaign visual — a facilitator presenting a research, analyse, plan, implement, grow framework to a seated team.

Campaign

Growth strategy campaign

Campaign art direction for the consulting practice, built around one legible idea: show the method, not the jargon. The five-step framework became the visual device and ran across social, presentation and print.

Discipline
Campaign strategy, art direction
Deliverables
Campaign concept, key visual, social adaptations

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